Hydrate Shampoo- Gently cleanse without stripping colour with this concentrated moisturizing shampoo. ZeroSulfate formula with the exclusive AntiFadeComplex delivers a rich lather, while infusing hair with essential hydration and colour retention.

Hydrate Conditioner- Reveals soft, lustrous hair while protecting colour vibrancy with this luxurious, concentrated daily hydrating conditioner. The exclusive AntiFadeComplex maximizes colour retention.

Perfect 4 Platinum Shampoo- ZeroSulfate strengthening formula cleanses and softens, while enhancing brightness, shine and colour retention on high-lift hair.

Perfect 4 Platinum Conditioner- Intense daily conditioner moisturizes and detangles, while enhancing brightness and shine. Strengthening formula also fortifies fragile hair and maximizes colour retention.

Perfect 4 platinum Reconstructive Repair Masque- Concentrated masque penetrates deep into hair’s cuticle to strengthen, soften and rescue high-lifted or highlighted hair with an intense dose of strength.

Perfect 4 Platinum Miracle Filler Treatment- Miracles happen! Daily leave-in treatment fills in gaps in hair’s cuticle, leaving high-lifted or highlighted blonde hair 78% stronger after one application!

Purify Shampoo- For colour-treated hair with impurities. Help clarify colour-treated hair while retaining is fresh from the-salon vibrancy with ZeroSulfate® shampoos. Our 100% vegan, clarifying formula offers extraordinary colour protection and gentle yet effective cleansing.

Essential Repair- For distressed colour-treated hair. Help distressed, colour-treated hair retain its fresh-from-the-salon vibrancy with ZeroSulfate® shampoos containing the exclusive AntiFadeComplex®. Our 100% vegan, highly repairing formulas infuse colour-treated strands with targeted strength.